Having a website for your financial advisor business is important, but you need to ensure that it is correctly optimized. If your website is not properly optimized, it will not rank well in the search results and this will drag down your organic traffic. Fortunately, there are 10 top tips that you can use to optimize your website correctly.
Have The Right Keywords
The first tip you need to know about is having the right keywords. The search for the right keywords will start with your keyword research. This can be done with keyword research tools and you need to take the time to do this correctly.
As a financial advisor, you will want to focus on some of the more local keywords. These are keywords that have a location in them and that are linked to the location of your business. This will ensure that your content is seen by people in your area more than people across the country.
Get Into Internal Links
A lot of people know about inbound links, but many people neglect their internal links. If you are using a content management system, this will generally be done automatically. However, you may also need to do this manually as you post your content.
Internal links will help to keep people on your website for longer. They also make it easier for the search engines to crawl all of your web pages. When you are setting up internal links, you need to ensure that you are linking to content that is relevant to your current content.
Have The Right Permalinks
Permalinks are the bits of information in your URL related to the post or page and will appear after the domain name. Many content management systems will default to page numbers which is something that you want to avoid. This will not tell anyone what the page is about and could hurt your rankings.
You should set your permalinks to show what you are posting about instead. This can generally be done in the settings section of your content management system and when you are creating your post.
Speed Up Your Website
Loading speed is a signal used by the search engines and you need to consider this. You can use a number of tools to test the loading speed of your website. If your website takes a few seconds to load, you should look at cutting this.
To speed up your website, you need to remove any non-essential elements. You should also compress your images to make them load faster. Gifs and other large graphics can also slow down your website and you need to be careful with them.
Optimize Your Images
When it comes to your images, you should not only compress them. You also need to take the time to properly optimize them. This means paying attention to the image title, alt tag, and description.
The title of the image should be a keyword that is linked to the image. Your alt tag will be used by screen readers for the visually impaired and should be a few words describing the image. The image description is self-explanatory and will need to be filled in if you want to make the most of your images.
Link To Other Websites
A lot of people do not want to link to other websites because they feel they will lose business. However, doing this will help to optimize your website for the search engines. When you link out to other websites, it is seen as you wanting to provide the best information to the user and will help you rank better.
Update Your Content
Your website might seem perfect as a static site that does not change because the basic information of your business does not change. However, you do need to update your content to show that your website is still active. Dynamic content will do better than static content.
The best way to update your content is to have a blog. This will show activity on your website and show that you are an authority in your field. The more useful information you provide, the better your online reputation will be.
Get Inbound Links
The impact of inbound links has changed over the years, but this is still something that you need to get. The links that you need to focus on are high-quality links. This can be from authority sites and could be obtained through guest blogging.
You should never buy inbound links because this will hurt your website. Many people did this in the past and it is why the search engines have changed how they look at inbound links. Getting one high-quality link will be worth more than getting hundreds of low-quality links.
Write For People
When you create content for your financial advisor website according to https://scottkeeverseo.com/seo-financial-advisors/, you need to write it for people and not the search engines. You do not want visitors to land on your website and think that a robot wrote it because it is very hard to read. Write in a way that people will understand and in a way that will give your visitors the useful information that they want.
When writing content, you also need to carefully consider your keyword placement. The keywords should fit into the content naturally and not look like they have been stuffed into the sentence. This is something that happened in the past and led to a lot of problems for people looking for certain information.
Make Use Of Social Media
The last tip that you need to be aware of is to make use of social media. You need to have social media sharing buttons on your website at the top of your content and at the end. This will ensure that people are able to easily share your content with other people and expand your organic reach.
You also need to be active on social media and link back to your website from there. It is recommended that you focus on 1 or 2 social media platforms. These platforms should be where your target audience spends most of their time.
